don't be like this guy
Knots
work in progress
2026
We meet a Philly guy living in Atlanta who just missed his flight home, and with it, his shot at the Knots pop-up at Status. Shot mostly from overhead, we stay with him on the phone as he vents to a friend about it, full of Philly slang and frustration. It’s comedic from start to finish, and by the end, the ad highlights exactly why you shouldn’t be him.